EB Games has recently launched a new paid membership tier, EB World Plus, which has sparked significant backlash from customers. Priced at $25 for three months or $49 for a year, the program offers a range of benefits such as extra trade-in value, discounts on digital currencies, and various “buy 10 get 1 free” deals on specific items like Pop! Vinyls, socks, and clothing.
However, many customers have taken to social media to express dissatisfaction, criticising the program for its poor value and questionable timing, given the current economic climate.
A Membership Program Lacking in Value
Many are seeing the incentives offered by EB World Plus as underwhelming, with most benefits requiring significant spending before any real value is realised. For example, the “buy 10 get 1 free” deals require customers to purchase ten items before receiving one free, a threshold that many find unreasonable. The 5% extra trade value and 5% off digital currencies are also being criticized as negligible perks, especially considering the cost of the membership itself.
The “gift” promised for those who sign up for a year—a themed ramen bowl—has also been met with scepticism. Many consumers feel that this and similar offers are insufficient to justify the subscription price, particularly compared to the value and rewards offered by other retail membership programs.
Poor Timing in a Tough Economy
The timing of the launch has also been called into question. With the rising cost of living and many consumers tightening their belts, EB Games views the introduction of a paid membership program that provides minimal value as a tone-deaf move.
The gaming community is especially sensitive to predatory practices, with loot boxes and microtransactions already under heavy scrutiny. The introduction of what many call a “subscription service for a retail store” seems to be the latest in a series of moves prioritising profits over customer satisfaction.
Customer Backlash
The reaction on social media has been swift and overwhelmingly negative. Many users have slammed EB Games for what they see as a blatant cash grab, with comments highlighting how the program feels like a desperate attempt to generate additional revenue from loyal customers.
There is a sense that EB Games is out of touch with its customer base, especially with comments like, “Just what everyone wants, another subscription service!” and “This is soulless,” reflecting the growing frustration.
Final Thoughts
EB Games’ launch of the EB World Plus program appears to be a poorly executed attempt to squeeze more money out of consumers during a challenging economic period. The program’s benefits do not seem to offer enough value to justify its cost, and the timing of the launch has only added to the negative sentiment.
As customers continue to express dissatisfaction, it remains to be seen whether EB Games will adjust its strategy or double down on its current course. My advice, close your wallets. This subscription isn’t worth it.
